Target Retailing

Target retailing consist of pin poining an audience that you want to advertise your merchandise to. There is a certain audience that each store keeps in mind. For example, Nine West is targrted towards young professional women with a comfortable lifestyle and who likes to be fashionable.

The VALS system helps figure out what customers want. It helps keep track of consumers purchases. It also helps to develop ways for companies to satisfy their customers. This will help companies to avoid costly mistakes.

I think it is acurate. Finding a match for the customer is important. This is a match for the profile that my group created this week.

History of my Favorite Retailer

Forever 21's original name was Fashion 21. Forever 21 was founded in 1984 by an Asian -American couple . Their names are Do Won Chang and Jin-Sook. It is a private company. The CEO is Do Won (Don). Forever 21's signature yellow bag displaying John 3:16 symbolizes the owners belief.

Its headquarters are in Los Angeles. Forever 21's revenue was 1.3 billion in 2007. Since 1989, Forever 21 has been running specialty stores in major mall locations nationwide. It has over 355 stores nation wide.


There has been a lot of controversy. There were a lot of lawsuits filed against Forever 21. In 2001 Forever 21 had a lawsuit because there was poor working conditions and low pay. People boycotted and the lawsuit was dropped. Diane von Furstenburg filed a lawsuit because they ripped of her designs. PETA made a big scene because of he use of real fur being used on the clothes. Lastly Gwen Stefani sued them for ripping off her line Harajuku Lovers.

Favorite Retailer

My favorite retailer is Forever 21. Forever 21 is my favorite retailer because it has very cute and trendy clothes and they have reasonable prices. The clothes are very similar to what celebrities wear, if you want to go for that look. If you wanted to do someting crazy, wild and totally you, you can shop there too.

Forever 21 is my dream store as a college student. As a college student, I have to live on a budget. Shoping at Forever will help me stay on a budget. I can find the cutest clothes and still have money left over for school related things.

Lastly Forever is my favorite store because its dependable. I can always find something that I like. I have been shopping there for years. The clothes are comfortable and they tend to last a pretty long time. Some may not agree, but I take care of my clothes.