Target Retailing

Target retailing consist of pin poining an audience that you want to advertise your merchandise to. There is a certain audience that each store keeps in mind. For example, Nine West is targrted towards young professional women with a comfortable lifestyle and who likes to be fashionable.

The VALS system helps figure out what customers want. It helps keep track of consumers purchases. It also helps to develop ways for companies to satisfy their customers. This will help companies to avoid costly mistakes.

I think it is acurate. Finding a match for the customer is important. This is a match for the profile that my group created this week.