Target Retailing

Target retailing consist of pin poining an audience that you want to advertise your merchandise to. There is a certain audience that each store keeps in mind. For example, Nine West is targrted towards young professional women with a comfortable lifestyle and who likes to be fashionable.

The VALS system helps figure out what customers want. It helps keep track of consumers purchases. It also helps to develop ways for companies to satisfy their customers. This will help companies to avoid costly mistakes.

I think it is acurate. Finding a match for the customer is important. This is a match for the profile that my group created this week.

History of my Favorite Retailer

Forever 21's original name was Fashion 21. Forever 21 was founded in 1984 by an Asian -American couple . Their names are Do Won Chang and Jin-Sook. It is a private company. The CEO is Do Won (Don). Forever 21's signature yellow bag displaying John 3:16 symbolizes the owners belief.

Its headquarters are in Los Angeles. Forever 21's revenue was 1.3 billion in 2007. Since 1989, Forever 21 has been running specialty stores in major mall locations nationwide. It has over 355 stores nation wide.


There has been a lot of controversy. There were a lot of lawsuits filed against Forever 21. In 2001 Forever 21 had a lawsuit because there was poor working conditions and low pay. People boycotted and the lawsuit was dropped. Diane von Furstenburg filed a lawsuit because they ripped of her designs. PETA made a big scene because of he use of real fur being used on the clothes. Lastly Gwen Stefani sued them for ripping off her line Harajuku Lovers.